In today's online marketing world it is imperative that website managers and online business owners take the necessary steps to bring their website above the competition. But search engine optimization (SEO) and search engine marketing (SEM) are careers of their own, and to stay up to date on the latest search engine algorithms and keep updating and managing a website for better SEO results can almost seem like a dauntless task. Because of this, we put together a small list of do-it-yourself seo tips and tricks that you as an average user can tackle.
1.- Don't spam your own website -
There is much information out there telling you to always use the keywords meta tag for your website, but the keywords meta tag does not affect page rank. Google officially said this in 2009. In fact, there have been studies that have shown a correlation between spamming a keyword meta tag and search engine dings. If you use a keywords tag, make sure that it is used in a relevant manner without using two dozen combinations of the same phrase (e.g. web design, web designer, designer web, website design, website development...). Your keywords need to be used in a meaningful context manner like in the headings, text and url's of your website.
2.- Keyword-rich content.
To continue our train of thought from the first point, search engines look for meaningful context that answers the user's query. Three of the most important factors that search engines look for are the url's, titles and headings of your website. Say you have a services page on your accounting website. Instead of making the url to that page domain.com/services, you can take more advantage of it by naming it something meaningful like domain.com/accounting-services-in-denver. Also, make sure that in a similar manner, the title of your webpage (the largest text that appears on search results) and headings should be meaningful to a search engine.
With internet access and mobile devices becoming more prominent and powerful, adding a location to your content can be very useful. Search engines are using location more and more to give results that meet the needs of the user. So if a person that lives in Colorado googles "landscaping", Google will try to bring up results of companies that are close to the user's location. If Google brought up a landscaping company in new york, it obviously wouldn't be very useful to the user. It is important to note that adding target-market locations in urls and content is not all you can do. To maximize the advantage of this you should also register your business under as many online directories (Google places, Bing places, Yelp, etc) as possible.
4.-Name your images!
This one is super easy: Name your image files. When google searches through your site, it can't read the pixels that make up your images, so when you use an image whose file name is "DSC_1540", there is really no reason for google to index it at all. Instead, name your image something meaningful like "supercharged_audi_s6.jpg". This will give your image a better chance of getting to the top of the results page.
One of the easiest things a website owner can do to make their site more popular is to blog. This does not mean that you have to talk about your personal emotions on your website. In fact, you can call and use your blog however you want, for example, News, Weekly Recipe, Tips and Tricks, Why to file taxes with you, etc. When you "blog" you are adding more meaningful content through your website that users can find, share and make them want to come back for more.
If you read through all 5 of the tips above, we hope you found a common factor between them: they all revolve around content. This is of course not an exhaustive list of things that you can do, but it's a good place to start. Make sure that any of the content that you use for your website is meaningful and contextual for search engines. Also keep in mind that search engines want to answer users queries, so the closer your content matches their exact query, the better.