We all know that websites have an average lifespan of two years, so if you are finding yourself wanting to redesign your website, or create one from scratch, these tips will help you make the most out of it.
Keep It Simple
Make it easy for the users to find what they is looking for. If your goal is for them to click a button or fill out a form, don't make them search for it. Either put it at the top or make sure that the flow of the website takes them there.
Keep It Short
Shorter content is easier to read. Don't you think?
Use Header Hierarchy
Make sure to use different headers (h1, h2, h3, etc.) properly. Header hierarchy can help your content be more "scannable" and organized, meaning that your users can find what's most pertinent to them quicker. Make sure to use a consistent and logical design scheme for your headers so that an h3 is not more prominent than an h2.
White space is your friend. It allows your users to have an easier and less fatiguing experience when reading your content. White space also helps with making it easier for your audience to scan through your content.
Make It Easy To Stay
Bounce rate is in average more than 50%. This is mainly because most websites don't make it easier for the user to stay. Be sure to include links in your content and suggest other pages for your users to visit.
Make It Easy To Share
Customer retention is great, but sharing brings new potential clients to your site. Think about adding sharing tools to your content. Check out Add This. They make it really simple to add sharing toolbars that float on the side of your website.
Make It Easy To Follow
Don't forget to invite your users to follow you on facebook, twitter and other social media. This will help you analyze who your most loyal audience is, which can help you determine who to market to and how to market to them.
There is a ton of documentation and tutorials on website design. Don't get too overloaded. Visit websites you like and look at marketing material that has made you engage in some sort of call-to-action, then think about how each factor of their design helped you use their site (or product) more easily.