Business Development Meets
Creative Digital Marketing

We are a company of Denver-lovers, creative thinkers, web designers, business developers, social media nuts, search engine optimizers, mobile app programmers and air hockey champs.

The Creative Blog

user

Target The Right Audience

Posted on Sunday, December 14, 2014 by Frank Mendez

'Tis the time when most of us are setting goals and objectives for ourselves and our businesses. Something I get asked often is how to target the right audience on your website? While the answer is not simple, it's not as complicated as you might think either. First though, you have to determine who your audience is. In order to keep this from being industry specific, I have written below about 3 different types of audiences your website can target.

1- Sharers

In today's age, if you are not on social media then it will be very difficult to expand how far your company can broadcast. Think about the fact that the average percentage of people that actually buy your product or service out of the people that know your company is less than 5%. In order to grow your sales you need to grow the number of people to whom you are reaching. There is no easier way to do this than to use social media. Think about it this way. The average length of time that Americans spend on facebook every day is 40 minutes, which is way more than the average 15 seconds the average person spends on a website. With all the tools, tracking technology and filters, social media can help you take your business to the next level.


2- Subscribers

Although there are methods to improve your closing rates, it is virtually impossible to close every sale or deal on every customer's first time on your site. This is why it's so important to have a subscribing system set up to keep a database of your customers which you can refine and filter by age, gender, length of visit, how far they went down your sales funnel, anniversary, etc. This database can be useful not only to keep marketing to non-active customers, but also to re-engage those customers who are already convinced your product or service is the one for them.


3- Buyers

Okay, this one is self-explanatory. Without buyers your business might stop being a business. Your website needs to have a well-defined sales funnel design which will naturally guide your customers to the check-out page. This design should consist of featured items, related items, current deals, recommendations and of course, the cta's (Call to action buttons). With the right design, your site's conversion ratio can easily improve to help you meet your business goals for 2015.

read more... |
user

8 Simple Strategies For Designing A Website

Posted on Monday, November 03, 2014 by Frank Mendez

We all know that websites have an average lifespan of two years, so if you are finding yourself wanting to redesign your website, or create one from scratch, these tips will help you make the most out of it.

  • Keep It Simple

    Make it easy for the users to find what they is looking for. If your goal is for them to click a button or fill out a form, don't make them search for it. Either put it at the top or make sure that the flow of the website takes them there.

  • Keep It Short

    Shorter content is easier to read. Don't you think?

  • Use Header Hierarchy

    Make sure to use different headers (h1, h2, h3, etc.) properly. Header hierarchy can help your content be more "scannable" and organized, meaning that your users can find what's most pertinent to them quicker. Make sure to use a consistent and logical design scheme for your headers so that an h3 is not more prominent than an h2.

  • White Space

    White space is your friend. It allows your users to have an easier and less fatiguing experience when reading your content. White space also helps with making it easier for your audience to scan through your content.

  • Color Design

    Use restraint. Pick a color from which to base your design. Then pick a contrasting color for your action items. Use free tools like Adobe Color or Design Seeds

  • Make It Easy To Stay

    Bounce rate is in average more than 50%. This is mainly because most websites don't make it easier for the user to stay. Be sure to include links in your content and suggest other pages for your users to visit.

  • Make It Easy To Share

    Customer retention is great, but sharing brings new potential clients to your site. Think about adding sharing tools to your content. Check out Add This. They make it really simple to add sharing toolbars that float on the side of your website.

  • Make It Easy To Follow

    Don't forget to invite your users to follow you on facebook, twitter and other social media. This will help you analyze who your most loyal audience is, which can help you determine who to market to and how to market to them.

There is a ton of documentation and tutorials on website design. Don't get too overloaded. Visit websites you like and look at marketing material that has made you engage in some sort of call-to-action, then think about how each factor of their design helped you use their site (or product) more easily.

read more... |
user

Do-It-Yourself Search Engine Optimization Tips And Tricks

Posted on Saturday, August 16, 2014 by Frank Mendez

In today's online marketing world it is imperative that website managers and online business owners take the necessary steps to bring their website above the competition. But search engine optimization (SEO) and search engine marketing (SEM) are careers of their own, and to stay up to date on the latest search engine algorithms and keep updating and managing a website for better SEO results can almost seem like a dauntless task. Because of this, we put together a small list of do-it-yourself seo tips and tricks that you as an average user can tackle. 


1.- Don't spam your own website -

There is much information out there telling you to always use the keywords meta tag for your website, but the keywords meta tag does not affect page rank. Google officially said this in 2009. In fact, there have been studies that have shown a correlation between spamming a keyword meta tag and search engine dings. If you use a keywords tag, make sure that it is used in a relevant manner without using two dozen combinations of the same phrase (e.g. web design, web designer, designer web, website design, website development...). Your keywords need to be used in a meaningful context manner like in the headings, text and url's of your website.


2.- Keyword-rich content.

To continue our train of thought from the first point, search engines look for meaningful context that answers the user's query. Three of the most important factors that search engines look for are the url's, titles and headings of your website. Say you have a services page on your accounting website. Instead of making the url to that page domain.com/services, you can take more advantage of it by naming it something meaningful like domain.com/accounting-services-in-denver. Also, make sure that in a similar manner, the title of your webpage (the largest text that appears on search results) and headings should be meaningful to a search engine.


3.- Location.

With internet access and mobile devices becoming more prominent and powerful, adding a location to your content can be very useful. Search engines are using location more and more to give results that meet the needs of the user. So if a person that lives in Colorado googles "landscaping", Google will try to bring up results of companies that are close to the user's location. If Google brought up a landscaping company in new york, it obviously wouldn't be very useful to the user. It is important to note that adding target-market locations in urls and content is not all you can do. To maximize the advantage of this you should also register your business under as many online directories (Google places, Bing places, Yelp, etc) as possible.


4.-Name  your images!

This one is super easy: Name your image files. When google searches through your site, it can't read the pixels that make up your images, so when you use an image whose file name is "DSC_1540", there is really no reason for google to index it at all. Instead, name your image something meaningful like "supercharged_audi_s6.jpg". This will give your image a better chance of getting to the top of the results page.


5.-Blog!

One of the easiest things a website owner can do to make their site more popular is to blog. This does not mean that you have to talk about your personal emotions on your website. In fact, you can call and use your blog however you want, for example, News, Weekly Recipe, Tips and Tricks, Why to file taxes with you, etc. When you "blog" you are adding more meaningful content through your website that users can find, share and make them want to come back for more.


If you read through all 5 of the tips above, we hope you found a common factor between them: they all revolve around content. This is of course not an exhaustive list of things that you can do, but it's a good place to start. Make sure that any of the content that you use for your website is meaningful and contextual for search engines. Also keep in mind that search engines want to answer users queries, so the closer your content matches their exact query, the better. 

read more... |
user

Why move your business online?

Posted on Thursday, July 17, 2014 by Frank Mendez

Today's consumers are more connected than ever. From researching their products to reading about the company that will provide the service or product, to reading reviews, most of the interactions happen online, before they even walk through your door. So instead of letting other people tell your story, why not offer your own perspective?

Online businesses made easy

Moving your business online should not be a complicated project. Instead, it should actually improve your workflows and allow you to spend more time on actually interacting with your customers than spending time with reporting and managing stock. 

Our sites come complete with administration sections that let you seamlessly manage your clients, orders, mailing lists and support cases. 

You and your team will have no problems adapting to this easy to use system, and we are ready to offer the necessary training to help you manage your business. 

E-mailing made easy

Ever wondered how you can reach out to all those potential customers? Our sites come complete with newsletter systems and templates to help you reach people easier. Whether they fill in a form or you import an already existing customer list, once those details are in your site you can send them news on a regular basis. 

Contact our team to find out how you too can bring your business online!
read more... |
user

Custom sites at custom prices

Posted on Thursday, July 17, 2014 by Frank Mendez

As with everything else, when choosing a site you should make sure you do not pay for more than you are using. This is why our site plans come with affordable tiered pricing, allowing you to grow along with your business. 

Start simple

For a little more than $10 per month, you can start bringing your business online with a very basic website. This will allow you to manage your site's content, have 10 e-mail addresses where customers can contact you, take advantage of social media sharing and allow them to fill a form to get in touch. 

Add e-mail marketing

When you are ready to grow and target your customers with more advanced features you can seamlessly move to the next plan. This will allow you to send as many as 5000 newsletters per month, automate sales responses to loyalty campaigns and build very targeted lists with the help of the built-in customer relationship management database. 

And if you think this is going to break the bank, we hope you will be happy to find out that pricing for this plan starts at just $16.05 per month.

Selling online

The final step will be to bring your product catalog online. Once you are ready to do that just give us a call and we will upgrade your site to include the full e-commerce platform and events module. This plan also comes with more users and even more newsletters, to help target all those customers even better, and bring them on your online store. 

You will be able to manage your products, collect payment and set up shipping in just a few simple steps. 
If you are ready for this step, all it takes is to pick up the phone and dial our number. Our technicians are ready to help bring your business to the next level. 
read more... |
user

Connect with social media and build an audience

Posted on Thursday, July 17, 2014 by Frank Mendez

If you do not have the time to write a complete blog post, we still recommend that you keep interacting with your site's visitors through social media integration. It is much easier to tweet in 160 characters than it is to write a complete and documented blog post. 

Integrated social features

Your site will have very easy to access social sharing buttons, allowing visitors to easily spread the news about your great products. Also, we make it a rule that every site visitor can comment with Facebook Comments. 

If you want to keep your Facebook page and site integrated, just as our specialists to add dynamic activity feeds to the pages of your site. 

read more... |