'Tis the time when most of us are setting goals and objectives for ourselves and our businesses. Something I get asked often is how to target the right audience on your website? While the answer is not simple, it's not as complicated as you might think either. First though, you have to determine who your audience is. In order to keep this from being industry specific, I have written below about 3 different types of audiences your website can target.
In today's age, if you are not on social media then it will be very difficult to expand how far your company can broadcast. Think about the fact that the average percentage of people that actually buy your product or service out of the people that know your company is less than 5%. In order to grow your sales you need to grow the number of people to whom you are reaching. There is no easier way to do this than to use social media. Think about it this way. The average length of time that Americans spend on facebook every day is 40 minutes, which is way more than the average 15 seconds the average person spends on a website. With all the tools, tracking technology and filters, social media can help you take your business to the next level.
Although there are methods to improve your closing rates, it is virtually impossible to close every sale or deal on every customer's first time on your site. This is why it's so important to have a subscribing system set up to keep a database of your customers which you can refine and filter by age, gender, length of visit, how far they went down your sales funnel, anniversary, etc. This database can be useful not only to keep marketing to non-active customers, but also to re-engage those customers who are already convinced your product or service is the one for them.
Okay, this one is self-explanatory. Without buyers your business might stop being a business. Your website needs to have a well-defined sales funnel design which will naturally guide your customers to the check-out page. This design should consist of featured items, related items, current deals, recommendations and of course, the cta's (Call to action buttons). With the right design, your site's conversion ratio can easily improve to help you meet your business goals for 2015.